We Help Businesses Make Money With Their Websites
We provide free articles and consulting services to Australian businesses needing actionable Internet Marketing advice and tools. Our two decades of Internet Marketing experience is at your service. Powerful toolkits, analysis and advice.
We provide insanely fast hosting backed up by our 100% secure or fixed free guarantee. Daily website backups and completely scalable traffic loads. Backed by Three decades of technical experience. Completely managed, ongoing updated content and marketing.
Website design custom tailored to your business with a focus on converting visitors into sales or enquiries. Shopping Carts, Online Booking technology available. Custom programming, custom marketing and Social Media integration.
Recent Web Marketing & Technology Articles
|Google – You Are Google’s Product Not Their Customer
Google and you. You are not Google’s customer. You are in fact their product. Same goes for Facebook, Twitter etc, etc. The possible exception is Adwords – where you have an account you pay money for. Surprisingly most people just don’t get this. I …
|Marketing Is Not SEO – Marketing Is Not Advertising|
SEO is not marketing any more than advertising is marketing. Marketing your business based entirely on SEO is a recipe for disaster. Placing all your eggs in one basket, for starters, is simply extremely bad business practice. Rather SEO is a part, or …
|Marketing – 5 Ways Stop The Rot
Marketing is Performed because marketing is supposed to bring customers to your business. Right? If your marketing is as endearing as a bad B Grade Movie then it’s killing your business, probably faster than you realize. So if what you are doing is a …
|Content Marketing – Stop Colouring Between The Lines|
Content Marketing for their website is often one of the most difficult things small businesses face. That’s been my experience when talking to clients running our Inbound Marketing Agency. From the conversations I’ve had with clients it’s pretty clear …
|Link Submission Why I Don’t And Neither Should You
Link Submission – it’s what all the “experts” tell you that you need to pay them to do for you. Not just to search engines, mind, but getting links all around the Internet – web – to your website. This is rubbish! I’m going to explain why. Please Rea …
|Social Media – Something Old, Something New Infographic|
Social Media has become an integral part of the palette available to small business, upon which to paint their inbound marketing message. Before we get to the Infographic I’d like to share with you here something I tell each of my clients when discussi …
"I have worked with Scott, at Davenak, in two different enterprises and found him to be efficient, capable and prepared to go above and beyond the call of duty to get a project completed to the customers satisfaction."
“Davenak's, Scott Kane, is a passionite developer/consultant with high integrity - who qucikly understands the needs of projects. We have used Scott for Software Marketing, Software Development and Product design.”
"Practical, creative solutions for Why does it? How do I? Can I? from Mr Internet Protocol. He knows this stuff so I don't have to."
Melbourne Internet Marketing
Davenak Enterprises Pty Ltd provides services and advice to small business in Melbourne Australia.
We do this through consultation with businesses, assisting them in identifying their goals, helping them to choose from a range of cost effective solutions and enabling them to participate and compete on the fastest growing marketing platform today - the Internet.
Internet Marketing comes under many names. Often it's referred to as Inbound Marketing (a good, broad term) and it's made up of many parts - such as SEO, Web Design, CopyWriting, Blogging, Social Media etc.
Many firms specialise in one aspect and either ignore or fail to recognise it's breadth and depth - and indeed how certain components are a better fit for different types of businesses.
Our role is to help you select and implement the marketing strategies that best fit your business. To do this we rely upon ethical techniques, technology, old and new school methods and to a large extent focus on empowerment of your business rather than locking you in to a single vendor.
We'd love to talk to you about your business.
“Scott, at Davenak, is a sharp, highly capable developer who's wealth of experience, up-to-date technical knowledge and can-do attitude bring a lot to the table.”