Our WordPress Web Design Clients Benefit From Our Partnerships With The Industries Best
- A WordPress business website in 2014 needs to be fast to please visitors
- Your WordPress business website in 2014 needs to be fast to please the search engines
- In 2014 the Internet and Website Threat landscape has never been as big
- A business website needs regular backups, for reliable restoration
- A business website in 2014 needs to leverage powerful, proven marketing
That’s why our clients benefit from our partnership with some of the most respected names in the business.
So What’s Going Wrong?
It’s pretty simple.
Most businesses either believe, or are told, that a website should meet a specific formula. That formula is nearly always a duplication of their “offline” marketing approach. In short the website is made to look and work like an “online brochure.”
The problem with this isn’t so much that the Internet is different to the “real world” rather that in the “real world” brochures are not used to sell products, even though many people believe they are.
Brochures are merely supporting material to the sales process. Most of them end up folded and thrown out. In the “real world” people – sales people, clerks, small business owners – convert “prospects” to “customers” in your business. The Internet is no different.
Of course businesses that know better replace the lack of “people” in online customer interaction in the sales process with “information”. They use clear calls to action so as to persuade prospects (visitors) to “take action” using phrasing and proven interactive elements that are more inclined to convince those visitors (prospects) to take that action. Our clients have seen the difference between just a WordPress Web Design and a WordPress System designed to increase sales and communication with their customers and website visitors.
On the Internet this becomes critical, however, as your if you’ve only got a “brochure” then it is trying to compete head to head with competitors, irrelevant distractions. social media interaction and your prospective customers need for information. If that information isn’t presented by your website the visitor can – and will – leave your site and continue their pursuit. The Internet removes the awkwardness of “leaving” that people may otherwise feel in a traditional business “bricks and mortar” premises.
There’s no sales person or clerk to ask for information on a website. If that information isn’t there they’re gone. In fact studies consistently show they’re gone in under 5 seconds – most often never to come back.
Most often this is simply because the business owner – or their web designer – steadfastly refused to accept the visitors decision to stay and act has “the design” as only a fractional part of the process.
In other words they purchased a “fixed cost” rather than “investing” in a solution.
The problem is so chronic that the 2011 Australian Bureau of Statistics surveys show only 23% of Australian businesses actually received a return on investment with their website. That’s less than a quarter! Yet the web design industry, whether WordPress or not, keeps pretending the solution to all woes is look and feel and being “cool”.
In short nothing is changing.
So I decided it was time to do something about it. Show small businesses a formula they themselves, their designers and others can apply to increase the likelihood of achieving a return on investment in their website. The same techniques we employ successfully for ourselves and our own customers. Customers who range from small businesses, non profits and even Australian political parties.
It is my hope that the trend can eventually be turned around for you. That your business website stops being an “expense” and instead becomes the “investment” it was always supposed to be.
Scott Kane Director,
Davenak Enterprises Pty Ltd
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