Davenak

Google – You Are Google’s Product Not Their Customer

Scott Kane — Sat, 13 Apr 2013 09:03:53 +0000

Google and you. You are not Google’s customer. You are in fact their product. Same goes for Facebook, Twitter etc, etc. The possible exception is Adwords – where you have an account you pay money for. Surprisingly most people just don’t get this. I often read comments, on this blog, other blogs and forums where [...]

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Marketing Is Not SEO – Marketing Is Not Advertising

Scott Kane — Wed, 27 Mar 2013 23:51:31 +0000

SEO is not marketing any more than advertising is marketing. Marketing your business based entirely on SEO is a recipe for disaster. Placing all your eggs in one basket, for starters, is simply extremely bad business practice. Rather SEO is a part, or should be a part, of your overall marketing strategy. Time and time [...]

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Marketing – 5 Ways Stop The Rot

Scott Kane — Thu, 07 Mar 2013 00:36:09 +0000

Marketing is Performed because marketing is supposed to bring customers to your business. Right? If your marketing is as endearing as a bad B Grade Movie then it’s killing your business, probably faster than you realize. So if what you are doing is a “Zombie”, a “Thing” you have no control over, a “Beast” that slaughters [...]

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Content Marketing – Stop Colouring Between The Lines

Scott Kane — Mon, 05 Nov 2012 21:56:27 +0000

Content Marketing for their website is often one of the most difficult things small businesses face. That’s been my experience when talking to clients running our Inbound Marketing Agency. From the conversations I’ve had with clients it’s pretty clear who is, accidently, at fault. It’s certainly not you – the business owner. It’s people like that [...]

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Link Submission Why I Don’t And Neither Should You

Scott Kane — Mon, 22 Oct 2012 22:00:22 +0000

Link Submission – it’s what all the “experts” tell you that you need to pay them to do for you. Not just to search engines, mind, but getting links all around the Internet – web – to your website. This is rubbish! I’m going to explain why. Please Read Article Before Arguing/Defending Link Submission First [...]

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Social Media – Something Old, Something New Infographic

Scott Kane — Sun, 21 Oct 2012 21:13:17 +0000

Social Media has become an integral part of the palette available to small business, upon which to paint their inbound marketing message. Before we get to the Infographic I’d like to share with you here something I tell each of my clients when discussing social media as a strategy for inbound marketing. For many small business owners [...]

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Google Penguin Backlinks Disaster – Solution

Scott Kane — Fri, 19 Oct 2012 02:34:38 +0000

Google Penguin backlinks and the disaster surrounding unethical linking has kept SEO’s scurrying around the web trying to solve the problem for their customers for a good part of 2012. It will continue into 2013 – make no mistake about that. Before I go into a solution you can try, for your small business, if [...]

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Marketing Ideas For Small Business Gender Inequality ?

Scott Kane — Wed, 10 Oct 2012 21:39:15 +0000

Marketing ideas for small business, according to a search engine analysis tool we use, reveals some interesting information about who is looking for information on this subject. In fact you could say that people searching for the phrase show a distinct inequality in both gender and age. I found this quite enlightening as it shows a potential gap. [...]

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Inbound Marketing Small Business Trends

Scott Kane — Wed, 10 Oct 2012 03:34:27 +0000

Inbound Marketing. Probably the single most empowering development for Australian small business since the telephone. With the decline of Yellow Pages advertising as a source for enquiries Inbound Marketing, in all it’s forms, offers Australian small business the opportunity to expand their reach like never before. Even those working with local markets simply can’t go [...]

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Social Media Bull Ants ?

Scott Kane — Thu, 20 Sep 2012 04:02:53 +0000

So What Have Bull Ants Got To Do With Social Media? We live in a world, like it or not, of Social Media. Blogs, Facebook, Twitter, YouTube. It goes on. Social media has it’s own native fauna that run around, with out the “flight” mechanism, with large pincers to grip their prey, carrying venomous bites and sacks of acidic words with which to spray on us. Like the Australian Bull Ant.

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